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Broadway Center for the Performing Arts

The Challenge

Raise $5 million to double the size of the Pantage Theater lobby, making it a performance space as well.  Add modern accomodation for all patrons.  AND prepare the Center's response to a City RFP for Management Services of the three Tacoma-owned theaters.

The Results

 “The Pantages is truly the people’s theater…”
-William Weyerhaeuser, Honorary Campaign Chair
Case Study: The Broadway Center for the Performing Arts
The Broadway Center for the Performing Arts operates three, city-owned theaters in downtown Tacoma. By 2002, the crown jewel of the theater district, the 87 year-old Pantages Theater, was in major need of upgrading and remodeling. The Broadway Center retained SparrowHawk Consulting to conduct a feasibility study for an ambitious $5.1 million capital campaign to complete an historic renovation of the Pantages.
The feasibility study identified a number of key issues, including complicated relationships with the City and nine performing arts organizations. We helped the Broadway Center clarify relationships and negotiate an improved operating agreement with the City. The feasibility study laid the groundwork for a successful capital campaign that benefited all parties.
After completing the feasibility study, SparrowHawk was retained as campaign counsel. During the engagement we assisted the Broadway Center with every aspect of the campaign from start to finish. We helped the board form a Campaign Cabinet, with William Weyerhaeuser as Honorary Chair, and assisted with solicitations and grant writing.
Campaign funding sources included $1 million from the City of Tacoma, $1 million from an anonymous donor, $400,000 from the Washington State Building for the Arts, $325,000 from the M.J. Murdock Charitable Trust, $200,000 from the Paul G. Allen Family Foundation, and $147,000 from the federal Save America’s Treasures program.
In October, 2006, the Pantages Theater hosted a grand re-opening, after a spectacular renovation designed by Korth Sunseri Hagey Architects. The renovation benefited a broad base of stakeholders, strengthened the Broadway Center’s community partnerships and improved support from the City. As Tacoma Mayor Bill Baarsma said, the renovation of the Pantages “is key to having this beautiful venue meet the needs of our community and growing audiences.”